The latest AI-powered scam alert: Online grifters are using AI deepfakes of Hollywood faves, including Taylor Swift and Rihanna, to bait TikTok users into signing up for fraudulent rewards programs.
According to a new report by Copyleaks, TikTok has seen a rise in fake red carpet videos of AI-generated celebrities, like Kim Kardashian, that appear to encourage users to sign up for “fraudulent or malicious services.” Examples include late night clips of Swift advertising a mysterious “TikTok Pay” feature and press circuit clips of Rihanna schilling a views-for-rewards program.
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The synthetic impersonations aren’t entirely convincing, with typically unsettling facial movements and unsynchronized audio, but that’s not stopping alleged scammers. Many of the clips use TikTok branding and add textured filters to seemingly bypass the platform’s AI detection tools. When users click on the videos, they are redirected to third-party sites that then solicit personally identifiable information.
Mashable Trend Report
Copyleaks has reported a rise in AI-enabled deepfake scams across social media platforms, some of which include hyper-sexualized, nonconsensual deepfakes of celebrities. Meta was recently the target of a class action lawsuit filed on behalf of the Consumer Federation of America, alleging the company profited from Facebook advertising scams.
Meanwhile, Hollywood still hasn’t come up with a sweeping solution for nonconsensual celebrity deepfakes. Earlier this week, Swift reportedly filed to trademark her voice and likeness amid AI-generated deepfakes and growing public attention on posthumous legacy projects. Other celebrities have done the same.
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
