Disney is apparently looking to create the only app Disney fans will ever need for the rest of their lives.
Bloomberg reported that new Disney CEO Josh D’Amaro wants to create a sort of “super app” that would blend the streaming functionality of Disney+ with other apps meant for real-life experiences, like Disney Cruise Line Navigator. The idea would be to put Disney’s very important theme park, resort, and cruise line businesses in front of more eyeballs than usual, though at this stage, it’s not entirely clear if this would mostly manifest as advertisements or a deeper layer of app functionality.
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“Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together,” D’Amaro said in an earnings call this week.
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There are pros and cons to this, just like anything else.
On one hand, if you’re a real Disney-head, it would probably be more convenient to use the same app to watch The Mandalorian and book a trip to Orlando than the way things currently work. On the other hand, there are probably a lot of people (myself included) who like to occasionally watch things on Disney+, but don’t have any real interest in Disney’s cruise line or theme parks. For that audience, this could get a little annoying or unwieldy.
At any rate, it sounds like this is still a very early plan, so it might take a while to happen, or it might not happen at all. Maybe by the time it comes around, the vibe around cruise ships will be better than it is right now.
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