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How Did Jerry Baldwin Launch Starbucks And How Did He Succeed?

How did the Starbucks concept crop up? Three College of San Francisco college students, Jerry Baldwin, Gordon Bowker, and Zev Siegl, turned enterprise companions. The trio started promoting high-quality espresso beans and occasional roasting gear from Alfred Peet. Initially, the 9 months, Peet’s Espresso was served. Beginning in…

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